Digital Marketing Director

Company: Phoenix Mecano
Location: Frederick
Posted on: February 14, 2026

Job Description:

Job Description Job Description Description: The Digital Marketing Director plays a pivotal role in driving Phoenix Mecano’s growth through the expansion and optimization of its digital presence. This position is responsible for launching, managing, and scaling Phoenix Mecano’s ecommerce presence while driving digital marketing strategies that accelerate revenue and expand engineering service demand. This leader will own the full digital ecosystem—from platform development to analytics-driven marketing execution—ensuring customers can easily discover, configure, and purchase products and engineered solutions online. This role requires a strategic, hands-on leader who thrives in a technical B2B environment and can translate data insights into measurable growth outcomes. Key Responsibilities · Lead the launch, daily management, and continuous optimization of the company’s ecommerce site to drive revenue, engagement, and a high-quality online customer experience. · Develop and execute integrated digital marketing strategies (SEO, SEM, email, marketing automation, content, social media) that fuel ecommerce growth and elevate engineering service offerings. · Build and maintain accurate product data, technical content, and digital merchandising to support seamless product discovery and conversion. · Use analytics and performance dashboards to guide marketing investment, identify growth opportunities, and increase conversion rates across digital channels and the ecommerce site. · Collaborate with Sales, Engineering, IT, and Marketing teams to ensure online content, tools, and campaigns align with customer needs and support engineered solutions. · Oversee digital advertising, retargeting, and lead-generation initiatives that increase qualified traffic and accelerate online sales velocity. Monitor ecommerce KPIs and translate insights into ongoing marketing, site, UX, and content improvements. Generous Benefits: · Time Off : 9 paid company holidays, 17 days of Paid time off accrued annually, up to 40 hours of paid sick leave each year. · Comprehensive Benefits : Cigna medical, dental, and vision plans for you and your family. · Retirement Savings: 401(k) plan with up to 4% company match. · Health and Financial Wellness : H.S.A, F.S.A, Short-term disability, Long term disability, gym discounts and financial planning/preparation guidance from trusted advisors · Norton Lifelock: free employee or family coverage · Life and AD&D Coverage: Free Life Insurance/AD&D for Employees plus additional voluntary life and accidental death & dismemberment insurance for you and your family. · Employee Assistance Program: Access to free behavioral health services, including counseling and other resources. · Growth Opportunities: Ongoing training and tuition assistance to help you advance your career. Requirements: Skills Required · Proven experience launching or scaling a B2B ecommerce platform (manufacturing or technical products preferred). · Strong background in digital marketing strategy, demand generation, and performance optimization. · Proficiency with ecommerce platforms (e.g., Magento, Shopify, BigCommerce), CRM systems, analytics tools, and marketing automation. · Ability to work effectively with engineering, sales, and technical product teams. · Strong analytical mindset with the ability to extract insights and turn them into actionable plans. · Excellent communication, project management, and cross-functional collaboration skills. · Education & Experience ? Bachelor’s degree in Business, Marketing, or a related field. ? 6–10 years of experience in digital marketing, ecommerce, or online sales, preferably in a B2B industrial environment. Physical Requirements ? Must be able to sit/stand for extended periods of time at a desk. Travel Requirements ? Occasional travel

Keywords: Phoenix Mecano, Annandale , Digital Marketing Director, PR / Public Relations , Frederick, Virginia